Trevor is the CEO of OughtaBee, helping coaches scale their businesses with AI-powered content systems.
Posts
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Your Content Library Isn't a Marketing Asset. It's a Revenue Engine You Haven't Turned On.
You’ve spent the last three, four, maybe five years creating content.
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Why the Best Coaches Are Getting Outmarketed by the Worst Ones
There’s a coach in your niche who has maybe three years of experience. They’ve got a decent Canva game, a selfie ring light, and they post on LinkedIn and Instagram every single day. Twice a day sometimes.
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The $500K Ceiling: Why Adding More Hours Won't Get You to $5M
You’ve done something remarkable. You built a coaching or consulting business that generates half a million dollars (or more) a year. You have a proven offer. People pay premium prices for your time and expertise. You’ve got a track record...
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Stop Building a Team to Solve a Systems Problem
You’re overwhelmed. Your calendar is a war zone. You’re doing a mediocre job at ten things instead of an excellent job at three. Every week, something slips through the cracks.
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How to Audit Your Content Library in 90 Minutes (And Find the Revenue Hiding Inside It)
If you’ve been coaching or consulting for three or more years, you’re sitting on a mountain of content. Recorded calls, course modules, workshop decks, written frameworks, email sequences, PDF guides, Loom videos, webinar replays. It’s everywhere. Google Drive. Dropbox. Your...
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Why Your Social Media Strategy Feels Like a Hamster Wheel (And How to Actually Get Off)
You’re posting every day. Maybe twice a day.
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Why Your AI-Generated Social Media Content Sounds Like Everyone Else's (And How to Fix It)
You’ve probably noticed it by now.
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The Only 3 Social Media Metrics That Actually Matter for Small Businesses
Let me guess. You check your follower count more than you’d like to admit.
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The Hidden Cost of 'Free' AI Writing Tools
Free is a powerful word.
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Social Listening Without Drowning: A Minimalist Approach
You’ve heard you should be doing “social listening.”
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Platform Hopping is Killing Your Marketing (Pick 2 and Commit)
A new platform launches. Everyone’s talking about it.
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How to Create a Prompt Library That Actually Works
Every time you open ChatGPT or whatever AI tool you use, you start from scratch.
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How to Create a Month of Social Content in One Afternoon
Every day, the same panic.
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How to Build a Simple Content Calendar That You'll Actually Stick To
You’ve tried content calendars before.
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5 Signs Your Automated DMs Are Hurting Your Brand
Someone follows you on Instagram. Within seconds, they get a DM.
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What the LinkedIn Algorithm Actually Wants in 2026
Your LinkedIn posts are getting fewer views than they did last year.
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The Course Creator's Content Dilemma: Teaching vs. Marketing
The Course Creator’s Content Dilemma: Teaching vs. Marketing
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